In a recent "Community Update" video, Nothing's CEO Carl Pei made a significant announcement. The company is launching a new sub-brand called "CMF by Nothing."
CMF by Nothing aims to provide affordable yet timeless designs with exceptional quality that's rarely found in its price range. The brand's initial offerings, scheduled for release later this year, include a smartwatch and a pair of earbuds, both embodying the design-focused philosophy shared by Nothing and CMF.
While CMF by Nothing focuses on delivering a seamless user experience, Nothing itself will continue its commitment to design innovation and pushing boundaries. Nothing products will remain premium, featuring top-tier performance and the latest technology.
To ensure undivided attention to its primary products, CMF by Nothing will operate under a separate team within the company. Further details about the smartwatch and earbuds will be revealed in the upcoming months, accompanied by intriguing teasers. Stay tuned for more updates.
